When Bonnie Raitt won a Grammy, “Just Like That” sales increased
Following her Grammy triumph for “Just Like That,” Bonnie Raitt saw a jump in song sales of more than 12,000%.
The 2023 Grammy Awards, which got held on February 5, created a lasting impression on the top winners and the 12.4 million spectators who tuned in to learn more about the sounds and voices that night. The outcome? is a startling increase in album sales and streaming figures.
The most significant achievement belonged to Bonnie Raitt, who won three prizes at the Grammy that evening, including her first song of the year victory for her independently composed music “Just Like That.”
Bonnie Raitt’s reaction to winning Song of the Year is everyone’s reaction to her winning Song of the Year #Grammys pic.twitter.com/HYcMZK00hc
— Spencer Althouse (@SpencerAlthouse) February 6, 2023
Inquisitive listeners were eager to hear the winning music, even though it wasn’t necessarily as ubiquitous in mainstream culture as its rivals (Adele, Lizzo, Taylor Swift, Kendrick Lamar, Harry Styles, Beyoncé, DJ Khaled, Steve Lacy, and Gayle).
After winning the golden gramophone, Raitt commented in the press room, “I’m astonished because they were hugely talented, great tunes that represented the incredible joy of the public, both in sales and in No. 1s and big smashing blockbusters.” How about my tiny record? I’m ecstatic to be recognized. I was shocked to my core. Upholding my generation’s, our, and Americana’s ends? That made me proud.”
According to tracking data gathered by Luminate (previously Nielsen Music/ MRC Data) between Feb. 4 and Feb. 6, post-Grammys consumption stats for “Just Like That” were astounding, including a 12,900 jump in digital music sales and a gain of roughly 6,000% in on-demand streaming.
More than 2,000 percent more digital songs were sold overall by Riatt, while album sales increased by 605 percent and on-demand streams increased by 355 percent.
Samara Joy, the best new artist, experienced a significant increase in streams along with a 1,271% rise in digital song sales and a 652% rise in on-demand streaming.
Her 2022 album “Linger Awhile” witnessed a 989% increase in sales and a 670% increase in on-demand streams after winning the Grammy for best jazz vocal album during the pre-telecast.
Beyoncé, who made history that evening by breaking the record for the most Grammy wins ever (32), saw a spike in album sales of 108%, and Harry Styles, who won album of the year, experienced a rise in single digital sales of 424%.
Digital song sales for Bad Bunny, who achieved Best Musica Urbana Album, increased by 130%. At the same time, Lizzo witnessed a surge of 231% when “About Damn Time” was named the year’s best record.
