TWICE debuted “READY TO BE” on the Billboard 200 on March 19 at number two with 153K units sold (145,500 pure sales). They shattered the previous record for a Korean female act’s most significant single-week sales in the US.
The biggest week ever for a K-pop girl group got reached by “READY TO BE,” which, according to Luminate (previously Nielsen Music), earned a total of 153,000 equivalent album units for the week ending on March 16.
The album scored 7,000 streaming equivalent album (SEA) units and 145,500 traditional album sales, setting a new record for female Korean pop acts. That equates to 10.28 million on-demand audio streams during the week. The micro album sold 500 track equivalent albums (TEA) in its first week.
TWICE had tough competition from “One Thing at a Time,” by Morgan Wallen, which amassed a staggering 259,000 equivalent album units this week, even though such excellent numbers would have quickly assured a number one debut in another week.
The sales of TWICE’s most recent album, READY TO BE, in its first week exceeded 651,000, setting a new group record. BETWEEN 1&2, the 11th mini album of TWICE previously held the record with 500,000 album sales. The group now has a recent accomplishment because their comeback was so successful.
The popularity of TWICE
With a feverish ascent to the top of the South Korean national girl group, TWICE is in its ninth year and developing into a global female group active outside Korea. Jeongyeon, Mina, Momo, Sana, Chaeyoung, Jihyo, Dahyun, Nayeon, and Tzuyu are the other nine members of the group.
TWICE debuted on October 20, 2015, with “The Story Begins,” their first EP (Extended Play). In the television show Sixteen (2015), the organization was established. The development of TWICE may get seen in the breaking of their record.
The k-pop group, who made a comeback on the 10th with the release of their 12th mini album, “READY TO BE,” broke their record by selling more than 1.7 million albums in advance. The most incredible pre-order volume for a girl group is nearly 2 million copies of BLACKPINK.
Between 1&2 by TWICE, its 11th mini album got published in August of last year. Their third regular album, Formula of Love, was out in November 2021, and their 9th mini album came out in June 2020. That is a noticeable growing trend compared to pre-orders up to “More and More” (500,000 copies) during the previous three years.
TWICE’s shift in musical taste and its sparse local activity as it began to penetrate the worldwide market in 2020 seriously appear to have had a significant impact on this. Once TWICE experienced phenomenal success in Japan, the US market slowly noticed it.
“More & More” debuted at number 200 on the US Billboard main album chart “Billboard 200” in 2020, while “The Feels” reached number 83 on the Billboard main single chart “Hot 100” the following year.
More & More
On June 1, 2020, TWICE released a song titled “More & More” by JYP Entertainment as the lead single of the group’s eighth extended play of the same name. Park Jin-young (J. Y. Park) and Bibi wrote the song, and Justin Tranter, Julia Michaels, Zara Larsson, and Uzoechi Emenike created the music. According to its musical description, “More & More” is a tropical house song with an acoustic chorus. The lyrics describe how a loving relationship heightens feelings.
Music critics mostly gave “More & More” favorable reviews after its debut, praising the song’s musical direction and production. The song debuted commercially at position three on the Hot 100 chart of Billboard Japan and number four on the Gaon Digital Chart. The song debuted at number two on the US Global Digital Song Sales list. In 15 hours, 14.7 million people watched the video.
Moonlight Sunrise by TWICE
The second English single, “Moonlight Sunrise,” published in January of this year, reached number two on the charts and 84 on the “Hot 100” list. She was the first female K-pop artist to win the ‘Breakthrough Artist award at the US ‘Billboard Women in Music Awards’ in early March. This prize is presented to a musician who successfully overcomes a significant challenge in the music industry.
No other female K-pop artist currently has more than four listings on US Billboards.
Congrats to TWICE on their groundbreaking success!