On Friday, the French luxury label Louis Vuitton said that J-Hope, a K-pop sensation, and member of the boy band BTS, will serve as its new brand ambassador. It turns out that his attendance at the menswear show of Louis Vuitton in January was merely a teaser for his new position.
The singer, songwriter, rapper, and producer might consider it a homecoming. In April 2021, BTS became the brand ambassador for Vuitton. This agreement has subsequently ended.
The group is now on break, so its members are concentrating on solo projects, completing their required military service, and signing individual contracts with fashion businesses.
Louis Vuitton Signs BTS Member J-Hope as Brand Ambassador— BTS Charts & Translations (@charts_k) February 24, 2023
Describing @BTS_twt as “21st century pop icons,” Vuitton said J-Hope “brings his unique charm and style to this exciting new chapter with the maison.”https://t.co/qGn2lonJY6 pic.twitter.com/qCndI85HNu
The seven-member group, which consists of Jin, J-Hope, Suga, RM, V, Jimin, and Jung Kook, attended the 2022 Grammy Awards in custom Vuitton suits, with lead dancer J-Hope choosing an all-white ensemble with matching sneakers.
For their successful Coldplay collaboration “My Universe,” the band has been nominated for Best Pop Duo/Group Performance at the 2023 awards for the third consecutive year.
According to Vuitton, who referred to BTS as “pop icons of the twenty-first century,” J-Hope brings his charm and flair to this exciting new chapter with the Maison.”
“J-Hope in the Box,” a new Disney+ documentary, explores the making of his first solo album and his headline appearance last summer at Lollapalooza.
According to a statement from Louis Vuitton, he is adored by fans worldwide for his positive attitude, deft choreography, and creative musical direction. J-Hope “keeps pushing boundaries and artistic limits and inspires audiences worldwide with a positive on-and-off-stage persona.”
According to comments from the most recent men’s fashion weeks in Paris and Milan, K-pop singers’ influence has been progressively increasing, according to a recent analysis by data company Launchmetrics.
“Generally, brands concentrated on raising their profiles in the APAC region. More specifically, we observe South Korea as the dominant focus during both weeks, following businesses tapping into the cultural zeitgeist and seeking global influence,” it stated.
J-Hope now stands with Bradley Cooper, Jackson Wang, and Tahar Rahim on the list of Vuitton brand ambassadors. Suga is a brand ambassador for Valentino, while Jimin, another member of his band, eventually signed with Dior.