Suga will be featured in the ‘Maison Valentino Essentials’ campaign

Suga will be featured in the ‘Maison Valentino Essentials’ campaign

SUGA from BTS got announced as the  Brand Ambassador by Valentino last month, and now SUGA will also serve as the spokesperson for the “MAISON VALENTINO ESSENTIALS” advertising campaign.

The 29-year-old rapper has found a new job as the face of the upcoming Maison Valentino Essentials campaign for men, only a day after it got revealed that his bandmate had been named an ambassador for Dior.

The K-Pop singer is “a versatile artist; he is an interpreter and uses his talent and his work to express himself with vitality and authenticity,” said Pierpaolo Piccioli, creative director of Valentino, in an interview with WWD. Everything that DI.VA’s testimonies stand for—diversity, inclusivity, creativity, and passion—is brilliantly embodied in him.”

Suga is the face of the upcoming Maison Valentino Essentials campaign for men
Source: Twitter

The Valentino collections that exhibit modernity, unconventionality, and uniqueness are included in Maison Valentino Essentials.

BTS’s SUGA, a 21st-century pop icon, is the new brand ambassador for Valentino, pursuing Maison’s principles by seeking out true and unique identities.

According to Valentino, SUGA has developed his style as a rapper, producer, songwriter, and performer who happens to be a part of the international pop sensation BTS. His distinctive aesthetic and musical universe serve as a conduit for values that inspire change.

He occasionally goes by the stage name Agust D. He can spontaneously and eloquently articulate all the brand’s ideals while embodying the identification values of the generation he speaks for.

Pierpaolo Piccioli examined men’s fashion through the lenses of Italian film from the 1950s and 1960s to develop this new freedom. He also looked at subcultures that have dismantled the iron man concept to encourage more impromptu ways of dressing identity.

SUGA, the face of the ‘Maison Valentino Essentials’ campaign.
Source: Twitter

Since perception is a matter of perception, attitude is the watchword; if that changes, everything changes. The exaltation of timelessness ingrained in the Couture rituals and methods and the humanism they stand for manifests itself in tailoring by way of shapes that organically accompany the body, whatever it may be, and of any gender or form.

When stripped down to their essentials, garments like foulard blouses, tailored blazers, coats, suits, Bermuda shorts,  pajamas, and Valentino Garavani accessories express both timelessness and contemporaneity, transforming into instruments of individual expression and uniforms of non-uniformity, according to Pierpaolo Piccioli, creative director of Valentino Garavani.

Suga said that Piccioli and Valentino “have supported diversity, a notion that I also believe in.”

The musician follows in the footsteps of Formula One champion Sir Lewis Hamilton, who 2022 was named the brand’s first ambassador.

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