J. Cole supports fans in getting through the week with a surprise release. The rapper used producer Bvtman’s “J. Cole-type beat” to write the song. He discovered it on YouTube.
On Wednesday night (Jan. 18), the rapper’s new single “Procrastination (Broke)” was unveiled by producer Bvtman along with a text message from Cole explaining that the song wasn’t intended for public consumption. Nevertheless, he chose to disregard it as a “thank you” to Bvtman and “every producer out there cooking up and sharing their work with the world.”
J. Cole drops a new track on YouTube titled "procrastination (broke)"— Rap Hub (@RapHubDaily) January 19, 2023
Song was produced by someone who made a J. Cole type beat on YouTube pic.twitter.com/fMQpzPDkNM
Bvtman remembered being on the motorway when he unexpectedly received a text message from Cole’s longtime manager and Dreamville Records co-founder Ibrahim “IB” Hamad. Bvtman recounted when IB told the producer that Cole was a fan of his work as being incredible.
In an Instagram caption, Bvtman wrote, “ Yo, If you know what this post means to me & what this song means to me. If you know me you know this is my peace finally, my dream.”
“It’s crazy how this happened. Randomly driving on the high with my shortly, and I get a text from @kingofqueenz25 ( Ibrahim Hamad) saying Cole fuccs with my beats. I almost ain’t believe this was real life… But it is..”
The new single was released more than a year after J. Cole released The Off-Season, his sixth studio album, on Roc Nation, Dreamville, and Interscope in 2021.
On the Billboard 200 albums list for the week ending May 29, 2021, the album debuted at the top position. His past albums, which include Cole World: The Sideline Story (2011, 2013’s Born Sinner, 2016’s 4 Your Eyez Only (2016), and 2018’s KOD, all peaked at number one on the billboard 200.
Below, you can hear “Procrastination (Broke).”
Who is J Cole?
American rapper and music producer J Cole, who was reared in North Carolina, and was born on a military base in Germany, first became well-known as a rapper after his debut mixtape, The Come Up, was made available in early 2007.
After deciding to join Jay-Roc Z’s Nation imprint in 2009, he went on to record two more mixtapes, 2009’s The Warm Up and 2010’s Friday Night Lights, all of which received positive reviews.