Nintendo Takes a Bite Out of the Apple 2016 Keynote
On September 7, 2016, Apple had its yearly keynote to announce the usual new “iDevices”. Most of what was shown at the event was pretty much to be expected. Apple announced a couple of new iPhone devices, new Apple Watch models, and updated operating systems. What wasn’t expected was the guest appearance of the “Father of Nintendo”, Shigeru Miyamoto. On stage, Miyamoto proudly gave the world its first look at Super Mario Run, the first ever Mario game on mobile.
The game on its own is quite simple. Super Mario constantly runs to the right while the player taps the screen to jump and hurdle over enemies and obstacles. One of the main draws to the game is that for the first time, you can play Super Mario with only one hand. This was done to make the game an experience that nearly anyone could play.
The Big N’s Next Step For Super Mario
By putting a character as iconic as Super Mario on cell phones and tablets, Nintendo makes a huge jump for the mobile gaming market in general. Sure, there have been other major players on mobile devices, but none of them have Super Mario’s resume. This marks not only the beginning of seeing more Nintendo characters on mobile, but also the coming of quality smartphone experiences that can only be developed by these console gaming masters.
For years Nintendo has been making headlines for being “stuck in the past”. The common phrase was that Nintendo needed to move to mobile or the company would not be successful. Nintendo has acknowledged these statements by testing the waters over the past couple of years. With releases like Pokémon Shuffle and Miitomo, Nintendo has slowly but surely learning the market. Nintendo has been planning on releasing titles based on the Fire Emblem and Animal Crossing franchises, but those games have been reportedly delayed due to a shift in development focus. By the looks of things, Nintendo feels more than confident about having their superstar plumber star on mobile.
The Importance of Picking An Apple
Nintendo’s decision to announce the title at the Apple Keynote is extraordinarily noteworthy. Apple is one of the largest companies in the world with the most power in the mobile market. Whenever Apple announces a new device, everyone listens, whether they agree with Apple or not. There have been over 1 billion iPhone devices sold to date. Thanks to the new iPhone 7 and iPhone 7 Plus, sales will only continue to grow. Nintendo made a bold decision that will ultimately pay off thanks to the massive install base of the App Store and the undeniable power of their characters. Now Nintendo will have the opportunity to have their games experienced by a larger audience than ever before.
Players will be able to get their hands on Super Mario Run when it releases on iOS this December. The price point has yet to be announced. Contrary to most recent mobile releases, Super Mario Run will be a one time purchase and not a free-to-play title. That being said, the title will include in-game purchases. Super Mario Run will eventually make its way to Android, but further details have not yet been discussed.