Nintendo

Nintendo Running Away With the Mobile Market

Mario Comes to Mobile

Super Mario Run, Nintendo’s third foray into mobile gaming, achieved record downloads on its first day. According to third party site Apptopia, the game was downloaded 2.85 million times worldwide on December 15, almost three times Pokemon GO’s day one figures.

Although Pokemon GO had a staggered global release compared to Super Mario Run’s instant availability, these figures indicate a healthy outing for Nintendo’s latest mobile release. And the game’s appeal is truly widespread. According to an article in Variety, Super Mario Run is currently the top grossing iPhone App in 32 countries.

All three of Nintendo’s mobile games so far have enjoyed large player bases. Even Miitomo, Nintendo’s social app and first foray into the mobile space, is experiencing over 10 million sign ups. Pokemon Go was a global phenomenon. Gamers and non-gamers alike took to the streets and explored the area around them. It appears Nintendo’s decision to branch out into another corner of the gaming market was a risk that paid off.

Nintendo Mario
Photo credit – Gadget Vibe

More to Come

Nintendo has announced more games for mobile, such as Animal Crossing and Fire Emblem. However, both of these games have been delayed until March 2017 at the latest. The popularity of these franchises -and their past success on the mobile market – makes them easy choices for the new format. But there are many other Nintendo games that could make the jump.

Platformers seem like the obvious choice. However, games like WarioWare, Mario Kart, and Brain Age would be easy to port or re-imagine for mobile devices. Nintendo have a treasure trove of well-known characters to choose from, and with touchscreen or tilt controls the possibilities are endless.

Nintendo Animal Crossing
Photo credit – MacRumours

Confidence in the Company

But it’s not all gold coins and power stars for Nintendo. After a spike in shares following the success of Pokemon GO, investors seem to be more wary of this latest outing for the mustachioed plumber. Shares fell over 10 percent this week, showing that not everyone believes the move into mobile was a smart one.

Nintendo has always been a company that’s unafraid to take risks. Their constant innovation and focus on creativity has set not only their games but their hardware apart from the competition. When Microsoft and Sony were bringing out the Xbox 360 and the PlayStation 3, Nintendo brought gamers the Wii.

Nintendo Switch
Photo credit – Nintendo

Now they’re moving away once again from the template set down by their contemporaries with the announcement of the Nintendo Switch. The variety of configurations of play shown in the first look trailer demonstrate Nintendo’s determination to stay one step ahead. By creating a home console with a portable element, Nintendo shows not only their versatility, but their ability – and willingness – to remain in both mobile and console markets.

Jess Barnes
Jess is a gamer and a writer with an alarmingly large book collection, and is addicted to all things Sci-Fi. She's also started a novel, because she's mad and apparently hates free time.

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One thought on “Nintendo Running Away With the Mobile Market

  1. Their constant innovation and focus on creativity has set not only their games but their hardware apart from the competition. When Microsoft and Sony were bringing out the Xbox 360 and the PlayStation 3, Nintendo brought gamers the Wii.

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